2005: Managing Change

  • Winner: Kelly Evans, West Sussex Health & Social Care Trust
  • Winner: Andrew Partington, West Sussex Health & Social Care Trust
  • Runner up: Claire Craddock, Dudley Group of Hospitals NHS Trust
  • Highly commended: Jonathan Cross, Nottingham City PCT
  • Highly commended: Emma Spencer, University Hospitals Coventry and Warwickshire NHS Trust

Crawley Mental Hospital.

This project was aimed at getting sign up for a new mental hospital. The campaign (from September 04 to July 05) won support from patients, staff and the public to build a 15 million new mental hospital in a residential part of Crawley.

The communications programme involved partnership working across four NHS organisations, social services, local government and the non-statutory sector. Communications covered meetings with community groups, formal public meetings, leaflets translated into four languages, tailored and targeted message giving, press advertising, poster campaign, pro-active press releases and briefings.

Judge: Bruce Finnamore, Finnamore Consultants

Judge's Comment: An overall consistently high standard. A good clear process dealing with a complex and potentially controversial issue. Clearly used, good communication helped and influenced change

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