2006: Connecting with partners

  • Winner: Sarah Hewitt, Nottingham City Primary Care Trust
  • Runner up: Communications Team, Oxleas NHS Foundation Trust

Winning project: 'We're Better Together'

This project focused on the promotion of Clifton Cornerstone as a convenient one-stop centre providing community facilities, health, housing, council and social care services all under one roof in the heart of the local community.

Clifton Cornerstone is the first of Nottingham City's three LIFT (Local Improvement Finance Trust) schemes to open to the public - officially opened in August 2006.

Nottingham City PCT's communications campaign involved partnership working between a variety of stakeholders across the voluntary, public and private sectors. It targeted and engaged key audiences, including local MPs, staff who would work in the building and patients and service users who would use the facilities.

The PCT promoted awareness of Clifton Cornerstone and its services through a variety of communications channels, including: briefings, staff newsletter updates, a monthly column in the local newspaper, press releases, photocalls, Q&A and briefing sessions for staff, information leaflets and posters, a community 'name the building' competition and an official opening event to name just some examples.

The result of the campaign is that awareness of Clifton and the services it houses is now very high in the local community.

Judge: Alexis Nolan, Health Service Journal

Judge's Comment: This project represents connecting with partners on many levels from leading the communications drive across health and social care to solid public and staff engagement.

« 2006 Awards